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What does it take to stay ahead in the ever-changing world of SEO?

In this episode of The Digital Revolution Podcast, Eli is joined by Montserrat Cano, a seasoned international digital strategist, about the crucial role of competitor analysis in SEO. Montserrat shares her journey from Madrid to London, her entry into the digital world, and her transition to SEO. They discuss the essentials of competitor analysis, the tools and techniques to use, and the importance of both online and offline strategies. Montserrat also offers insights into the future of SEO with AI and the importance of continuous market research. Don’t miss her valuable advice and real-world examples on staying competitive in the SEO landscape.

00:00 Intro
00:37 Meet the SEO Expert
01:54 Early Life and Career Beginnings
05:49 First Steps in Digital Marketing
09:57 Transition to SEO
12:45 Current Work and Exciting Projects
13:52 What is Competitive Analysis?
17:50 Tools and Techniques for Competitor Research
21:20 Analyzing Competitors' SEO Strategies
26:33 Comparing Mobile Experiences
27:45 User Experience and SEO
31:07 continue here
31:21 Red Flags in Competitive Analysis
39:37 How Often Should You Do Competitive Analysis
40:23 Future of SEO, Competitive Analysis and AI

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