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How does a central bank earn and maintain public trust over decades? What is the real art of crisis communication in the financial world? And how can communications leaders shape narratives in an institution as opaque and mission-critical as the Reserve Bank of India?

In this insightful episode of CommsCast – The Reputation Podcast powered by Adfactors PR, host Manibalan Manoharan, Senior Group Head – Digital at Adfactors PR, is joined by Alpana Killawala, veteran communicator and former Head of Communications at the RBI, who, for the past four years and more, serves as Strategic Advisor at Adfactors PR.

Alpana shares her learnings from working with six Governors of the Reserve Bank of India, shaping the RBI’s external and internal communication strategy during some of India’s most significant economic transitions. Drawing from her book A Fly on the RBI Wall, she offers stories, lessons, and behind-the-scenes insights on what it takes to communicate for a central bank that balances confidentiality with credibility.

Tune in to learn about:

• RBI’s evolving communication strategy
• How media relations were managed across governors
• Best practices in financial PR and strategic communication
• Transitioning from journalism to institutional communications
• Reputation management in high-stakes policy environments

Whether you're a communications professional, financial analyst, journalist, or student of public affairs, this episode offers a rare view into the storytelling and transparency that shape India's financial messaging.