The coaching industry has a dirty secret: 80% of trained coaches can't make a sustainable living. In this episode, Sarah exposes the seductive lie that's keeping thousands of talented coaches broke and disillusioned.

The Problem:

• Traditional coach training ends at certification, leaving coaches to "fend for themselves"
• The myth that "good coaching sells itself" has created a structural flaw in the industry
• AI coaching will further reduce opportunities for associate coaches working below market rates

The Solution:

• Treat coaching as a profession, not a spiritual calling
• Master client acquisition as a core competency, not an optional add-on
• Embrace ethical marketing as a public service that connects coaches with those who need help

What The Coaching Revolution Rejects

• The belief that marketing "sullies" the coaching work
• Training models that abandon coaches after certification
• The gaslighting that struggling coaches just have "mindset issues"

A new infrastructure focused on outcomes over ideology, where graduates:

• Build viable businesses with professional rates
• Create real impact on their own terms
• Master visibility, integrity, and commercial skills

What The Coaching Revolution Rejects

• The belief that marketing "sullies" the coaching work
• Training models that abandon coaches after certification
• The gaslighting that struggling coaches just have "mindset issues"
• 
  

What They're Building Instead

A new infrastructure focused on outcomes over ideology, where graduates:

• Build viable businesses with professional rates
• Create real impact on their own terms
• Master visibility, integrity, and commercial skills

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