Christopher Lochhead Follow Your Different™

By: Christopher Lochhead
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  • Summary

  • Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
    © 2022 Christopher Lochhead Follow Your Different™ Podcast
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Economics Social Sciences
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Episodes
  • The Art of The Impossible with Steven Kotler, NY Times Bestselling Author

    The Art of The Impossible with Steven Kotler, NY Times Bestselling Author
    Dec 16 2024
    On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers around Kotler's book, "The Art of Impossible," which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements. This episode will break down the key insights to help you harness your potential and achieve remarkable results. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Understanding Intrinsic Motivation Steven Kotler begins by unpacking the concept of intrinsic motivation, which he identifies as a crucial driver for human performance. He highlights five key elements: Curiosity, Passion, Purpose, Autonomy, and Mastery. These components not only fuel our desire to excel but also enhance our focus and engagement in activities. Kotler emphasizes that these intrinsic motivators are hardwired into our biology, suggesting that when we align our actions with these motivators, we can achieve remarkable results with less effort. Kotler illustrates this point by referencing the neurochemicals involved in passion and love, particularly dopamine and norepinephrine. He recalls the intense focus and attention one experiences when falling in love, noting that this heightened state of awareness comes effortlessly. This natural inclination towards passion and engagement, he argues, is a testament to our biological design, which favors extraordinary achievements. The Consequences of Not Going Big A striking assertion made by Kotler is that not striving for greatness can have detrimental effects on our well-being. He argues that human beings are inherently wired for extraordinary accomplishments, and failing to pursue big goals can lead to negative outcomes. This perspective challenges conventional views on motivation and success, suggesting that complacency can be harmful. Kotler points out that many of the issues plaguing modern society, such as depression and anxiety, can be linked to a lack of meaningful work and engagement. He identifies eight major causes of depression, two of which—genetics and severe trauma—are often highlighted. However, he emphasizes that these factors account for less than half of the equation. The remaining causes are rooted in our biology and motivation, particularly the absence of work that aligns with our values, passions, and the opportunity for mastery. The Importance of Meaningful Work One of the most significant insights from Kotler's discussion is the idea that meaningful work is essential for mental health and fulfillment. He explains that when individuals engage in work that lacks curiosity, passion, or autonomy, they are more likely to experience feelings of emptiness and depression. This lack of alignment with intrinsic motivators can lead to a sense of stagnation and dissatisfaction. Kotler argues that the modern workforce often overlooks the importance of these intrinsic motivators, leading to widespread disengagement. He stresses that when people are not allowed to pursue their passions or develop their skills, they miss out on the flow state—a mental state of complete immersion and focus that is crucial for peak performance. To hear more from Steven Kotler and how you can unlock peak performance in your company, download and listen to this episode. Bio Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance. His work has been nominated for two Pulitzer Prizes,
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    1 hr and 22 mins
  • 385 Silicon Valley’s Secret Marketing Assassin Rick Bennett

    385 Silicon Valley’s Secret Marketing Assassin Rick Bennett
    Dec 9 2024
    On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing. The episode highlights the psychological impact of disruptive advertising on competitors and clients, encouraging executives to embrace risk for standout success. Christopher's engaging style and Rick's authentic insights make this a must-listen for marketing enthusiasts. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Creating Memorable Marketing Tactics Rick Bennett is celebrated for his ability to craft ads that not only capture attention but also provoke strong reactions. One of the standout moments in the episode is Christopher's recollection of Rick's iconic website from 1996. This site was more than just a digital presence; it was a masterclass in contextualizing advertisements within the competitive landscape. Rick shares an intriguing story about creating an ad for a political candidate designed to catch the eye of Sergey Brin at Google. The ad claimed the candidate had a revolutionary plan to eliminate income taxes and the national debt. This bold approach succeeded in getting the candidate a direct call from Brin, showcasing the power of direct and audacious communication. Vetting Executives for Courage Christopher probes Rick about how he assesses the courage of CEOs when considering collaboration. Rick introduces the concept of a "self-weeding garden," a metaphor for identifying the right clients. He emphasizes the importance of being straightforward and authentic, stating, "God hates cowards," to underline the necessity of courage in marketing. Christopher praises Rick for being unapologetically himself, noting that his authenticity sets him apart in the industry. Rick recounts his early experiences, including a pivotal moment with Larry Ellison, where he confidently challenged Ellison's views on advertising. This encounter not only solidified Rick's reputation but also transformed Ellison into an advocate for advertising. Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” – Rick Bennett He adds, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more from the Marketing Assassin Rick Bennett, download and listen to this episode. Bio Rick Bennett is a renowned Silicon Valley guerrilla marketing expert with decades of experience helping startups and tech companies achieve explosive growth through unconventional and impactful strategies. Known for his innovative thinking and bold approach, Rick has a proven track record of creating campaigns that maximize reach and engagement while minimizing costs. Passionate about empowering businesses to stand out in competitive markets, he continues to be a trusted advisor and mentor for entrepreneurs seeking game-changing marketing solutions. Link Follow Rick Bennett! Website | LinkedIn We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners.
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    1 hr and 15 mins
  • 384 Innovation Under Pressure: Judah Taub on the Power of Israeli Entrepreneurial Spirit

    384 Innovation Under Pressure: Judah Taub on the Power of Israeli Entrepreneurial Spirit
    Dec 2 2024
    On this episode of Christopher Lochhead: Follow Your Different, the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital. Judah shares insights on the Israeli tech startup ecosystem, the profound impact of military service, and the remarkable adaptability of entrepreneurs, especially following the traumatic events of October 7th. This dialogue highlights the intertwined nature of personal and professional lives in Israel, showcasing the enduring spirit and innovation that drive the entrepreneurial community amidst adversity. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Judah Taub on Military Service and Society Judah Taub discusses the integral role of military service in Israeli society, emphasizing how it creates a shared experience that binds citizens together. He shares an anecdote about speaking to West Point cadets, highlighting the differences between their backgrounds and those of Israelis. In Israel, military service fosters a collective sense of urgency and responsibility, particularly during crises. The Impact of Recent Events & Processing Trauma The conversation shifts to October 7th, a day that transformed from a high holy day to one of duty for Judah and his family, as they were called back into military service. This rapid transition underscores the unpredictable nature of life in conflict zones and its profound personal impact. Judah remembers the emotional toll of sudden changes, noting that the reality of the situation didn't fully sink in until a week later. This highlights the struggle of processing trauma amidst chaos and the importance of recognizing different coping mechanisms. Entrepreneurship Amidst Adversity Despite challenges, Judah highlights the resilience of Israeli entrepreneurs, who thrive on innovation and determination. The ability to adapt and pivot is crucial for success in uncertain environments. Judah then reflects on balancing multiple roles over the past year, including military service and entrepreneurial endeavors. He hope for the future, emphasizing the resilience of the Israeli spirit. Despite challenges, there is a strong foundation for recovery and growth within the entrepreneurial community. To hear more from Judah Taub and the power to innovate even at the most dire situations, download and listen to this episode. Bio Judah Taub is an Israeli entrepreneur known for his innovative approach to business and technology. As the managing partner at Hetz Ventures, he has played a pivotal role in investing in and supporting early-stage startups, helping them scale and succeed globally. Judah's expertise spans venture capital, product development, and strategic growth, with a focus on fostering innovation in deep tech and enterprise software. Passionate about empowering entrepreneurs, he combines analytical insights with hands-on mentorship, making him a respected figure in Israel’s vibrant tech ecosystem and beyond. Links Follow Judah Taub! LinkedIn | X (formerly Twitter) | Hetz Ventures We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
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    1 hr and 1 min

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