In this episode of Software Spotlight, host Michael Bernzweig is joined by Chloe Thomas, a leading expert in e-commerce strategy and the founder of the E-Commerce Master Plan podcast. Chloe shares her journey from working in omni-channel retail to establishing a media business dedicated to helping e-commerce brands optimize their operations. She discusses the critical role of tech stack optimization in today's competitive digital marketing landscape and highlights the importance of choosing the right technology to support business growth.

Chloe delves into the significant shifts in e-commerce over the past two decades, including the impact of platforms like Shopify and the growing importance of data management. She also explores trends in B2B e-commerce, emphasizing the need for businesses to adapt to changing consumer behaviors and technological advancements.

Throughout the conversation, Chloe offers valuable insights into common mistakes companies make when building their e-commerce infrastructure and provides practical advice for leveraging technology to drive success. Whether you're an entrepreneur or an executive looking to enhance your digital commerce strategy, this episode is packed with actionable takeaways.