You don’t need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.

From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.

Need help finding what your competitors are doing right?

Get a Free Amazon Brand Audit at www.weavos.io

The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.

You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.

Need help finding a product that’s defensible and desirable?

Request your Free Amazon Brand Audit at www.weavos.io

Most Amazon sellers are addicted to revenue—but they’re starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.

From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.

Want personalized help identifying your margin killers?

Request a Free Amazon Brand Audit at: www.weavos.io