Episodes

  • Podcasting: A Tool to Build Trust and Leadership Authority

    Podcasting: A Tool to Build Trust and Leadership Authority
    Dec 12 2024
    In this season finale of Build Your Authority, Adam and Joe explore the transformative power of podcasting in building a strong leadership brand. Adam shares his journey of recognizing podcasting as a crucial medium for thought leaders, especially in reaching busy professionals who prefer listening over reading. Discover why podcasts have become an essential tool for establishing authority, building trust, and maintaining continuous engagement with your audience.


    From understanding the evolution of media to strategic tips on content creation and distribution, this episode offers invaluable insights for anyone looking to elevate their influence and impact. Whether you're a CEO, entrepreneur, or business leader, join us for an inspiring conversation that will empower you to harness the full potential of podcasting to build your authority and create lasting connections with your audience. Tune in and learn how to move from success to significance with the Build Your Authority Podcast.
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    31 mins
  • Mastering Social Media Strategy: Building Your Digital Authority

    Mastering Social Media Strategy: Building Your Digital Authority
    Dec 5 2024
    Adam and Joe delve into the world of social media strategy with digital media expert Callie Hitchcock. They discuss the importance of choosing the right platforms, creating compelling content, and maintaining consistency in building an authoritative online presence.
    Callie shares valuable insights on optimizing profiles, leveraging different types of content, and understanding analytics to improve engagement. The conversation covers common mistakes to avoid and practical tips for overcoming challenges in the early stages of building authority on social media. This episode offers actionable advice for CEOs and entrepreneurs looking to enhance their digital footprint and connect with their target audience effectively.
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    32 mins
  • From Unique Value to Target Audience: Mastering Personal Branding

    From Unique Value to Target Audience: Mastering Personal Branding
    Nov 21 2024
    In this episode of Build Your Authority, Adam and Joe delve into the crucial topic of personal branding with special guest Natalie Mazzarella, VP of Media Services at Advantage Media. Discover why personal branding has become essential for entrepreneurs, CEOs, and leaders in today's business landscape, and learn strategies for identifying your unique value proposition and target audience.


    Natalie shares her expertise on the multidimensional approach to building a personal brand, emphasizing the importance of authenticity and consistency across all platforms.
    The discussion covers how to measure success in personal branding efforts and adapt to changing landscapes, recognizing that personal brands are living, breathing entities that evolve over time. Whether you're just starting your personal branding journey or looking to refine your existing brand, this episode provides valuable insights and actionable strategies to establish yourself as an authority in your industry. Join us for a deep dive into the world of personal branding and learn how to leverage your unique voice to build trust, influence, and success in your field.
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    31 mins
  • Storytelling and Authenticity in Luxury Marketing with Greg Rohl

    Storytelling and Authenticity in Luxury Marketing with Greg Rohl
    Nov 14 2024
    Adam and Joe explore the world of luxury marketing with expert Greg Rohl, known for the high-end plumbing fixture company House of Rohl. Greg shares insights on marketing to affluent customers, emphasizing the importance of storytelling, authenticity, and understanding the psychology behind luxury purchases.


    The discussion delves into how authority marketing and luxury marketing intersect, highlighting the power of education-based marketing in justifying premium prices. Adam and Greg also explore the concept of "authentic luxury" and how it differentiates products in a competitive market. The episode offers valuable lessons for entrepreneurs looking to position their products or services in the luxury market while building their own authority.
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    42 mins
  • Leverage PR to Boost Your Visibility as an Industry Expert

    Leverage PR to Boost Your Visibility as an Industry Expert
    Nov 7 2024
    In this episode of Build Your Authority, Adam and Joe welcome Terry Stanton, Senior PR Manager at Advantage, to explore the crucial role of public relations in building your personal brand and authority. Terry shares invaluable insights on navigating the media landscape, from crafting effective pitches to delivering impactful interviews.


    The discussion covers the importance of starting with smaller publications, balancing your agenda with media interests, and the evolving world of earned, paid, and owned media. Listeners will gain practical tips on becoming great media guests and leveraging PR to enhance their visibility as industry experts.


    The episode also delves into how writing a book can significantly boost your credibility and open new opportunities. Whether you're an entrepreneur, CEO, or aspiring thought leader, this episode offers essential strategies for taking your personal brand to the next level and making a lasting impact in your field.
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    41 mins
  • David Meerman Scott on Becoming a Thought Leader in Your Industry

    David Meerman Scott on Becoming a Thought Leader in Your Industry
    Oct 31 2024
    Adam and Joe sit down with marketing strategist and bestselling author David Meerman Scott to discuss how to build authority and become a thought leader in your industry. David shares his journey from Wall Street to becoming a renowned marketing expert, revealing strategies for using online content, writing impactful books, and becoming a sought-after speaker and advisor.


    He emphasizes the importance of creating a unique personal brand, finding your niche, and continuously improving your skills. Through his experiences working with companies like HubSpot and speaking for Tony Robbins, David provides actionable insights on leveraging your passions and creating original ideas to build credibility and make a lasting impact in your field.


    Whether you're an entrepreneur, executive, or aspiring thought leader, this episode offers valuable lessons to help you take your career to the next level. Don't miss this opportunity to learn from one of the most influential voices in modern marketing and unlock the power of thought leadership.
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    48 mins
  • Secrets to Book Publishing Success: KJ Grow’s Expert Advice

    Secrets to Book Publishing Success: KJ Grow’s Expert Advice
    Oct 24 2024
    In this enlightening episode of Build Your Authority, Adam welcomes KJ Growh, Senior Director of Distribution at Forbes Books, to unravel the complexities of book publishing and distribution. The conversation covers a wide range of topics, from the timeline of publishing a book to the intricacies of retail placement and the surprising practice of book returns.


    KJ shares her extensive experience in the publishing world, offering valuable insights on how authors can maximize their retail success and build their authority through publishing. The episode also explores the various roles in the book industry, different book formats, and the impact of new platforms like TikTok on book sales. This behind-the-scenes look at the book industry dispels common misconceptions and provides practical advice for authors navigating the publishing landscape.
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    53 mins
  • Verne Harnish’s Blueprint for Establishing Authority and Scaling

    Verne Harnish’s Blueprint for Establishing Authority and Scaling
    Oct 17 2024
    Adam welcomes his old friend renowned entrepreneur and scaling expert Verne Harnish, known as "the Growth Guy." Verne shares his journey to becoming a global authority on business growth, emphasizing the importance of gaining true expertise and how writing books has been foundational to building his authority.


    He reveals strategies for leveraging books, speaking engagements, and events to create a "self-fulfilling prophecy" of growth opportunities. Verne provides insights on "owning a word" in your industry, the power of giving away content for free and using books as tools for customer acquisition and employee alignment. This episode is packed with actionable advice for entrepreneurs and business leaders looking to establish themselves as authorities in their fields and drive business growth.
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    47 mins