Bringing Business to Retail

By: Salena Knight | Retail & Ecommerce Growth Strategist
  • Summary

  • Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
    © The Retail Strategists
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Episodes
  • Business Breakthroughs & Your Best Year Yet
    Jan 2 2025

    Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you.

    In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals.

    If you’re ready for a reset, we’re talking about three key questions that will help you reflect, plan, and take action. I’m talking systems, customers, and a vision for how you want this year to feel (spoiler: it’s not about just the numbers!).

    So, grab a pen, your phone, or just listen in—this episode is one you’ll want to revisit as you go through the year. Let’s make 2024 your best yet!

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    Kicking Off the New Year with a Positive Mindset 0:00

    Reflecting on Systems and Habits That Held You Back 3:00

    Fixing Broken Systems and Unproductive Habits 5:49

    Attracting and Retaining High-Value Customers 8:27

    Designing Your Business and Life for Success 15:00

    Recap and Call to Action 19:29

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    Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/

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    21 mins
  • Post-Season Recovery For Retailers
    Dec 26 2024

    Hey and welcome back.

    I hope you all survived the Christmas day crazies and are ready to hit that reset button.

    If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are.

    Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered.

    So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it

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    Holiday Season Recap and Introduction 0:01

    Auditing and Adjusting Inventory 2:05

    Checking Financial Health 2:55

    Resetting Mindset and Taking a Break 4:26

    Final Thoughts and Looking Forward 7:01

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    Full article: https://salenaknight.com/post-season-recovery-for-retailers/

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    9 mins
  • Last-Minute Sales Strategies to Maximize Holiday Revenue
    Dec 19 2024

    Are you ready to turn the Christmas chaos into your secret weapon?

    With just days left, now’s the perfect time to step up and make the most of these final shopping days.

    In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience.

    And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends.

    Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year!

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    Leveraging Urgency with Last Chance Messaging 0:01

    Offering Flash Sales to Create Excitement 3:50

    Promoting Digital and Physical Gift Cards 5:36

    Making Local Pickup or Delivery a Selling Point 7:22

    Teasing Post-Holiday Sales to Build Excitement 9:58

    Recap of Strategies to Maximize Sales 11:16

    Final Thoughts and Call to Action 12:44


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    Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/

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    14 mins

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