Episodes

  • MDH MASAALE
    Dec 23 2024

    In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

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    10 mins
  • CAFE COFFEE DAY - THE FALL
    Dec 16 2024

    In this episode of Brand Tales, we look back at the brand that made Coffee cool for Indians. The brand that brought the concept of Cyber Cafes. The Brand that epitomises the coffee culture. The brand that saw a rise, a fall, and rose from pheonix. In this first part, we take you to the rise of Cafe Coffee Day to becoming a major force, before it plummeted to a fall that took away a life of not just the owner, but the brand itself. Catch this exciting journey of the part 1 of CCD.

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    12 mins
  • Boat
    Nov 28 2024

    In this episode of Brand Tales, we take the listeners to the journey of the fastest growing wearable brand of India - Boat and how it changed the dynamics of Audio industry.

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    10 mins
  • Rasna
    Sep 20 2024

    In this episode of Brand Tales, we take you on the journey of the brand that represents our childhood: Rasna, where we discover why Rasna became such a loveable brand.

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    9 mins
  • Lexus
    Aug 26 2024

    In this episode of Brand Tales, I take you to the journey of the naming a Toyota car that eventually became the biggest name in luxury cars in the world – Lexus.

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    11 mins
  • Tantra
    Aug 7 2024

    In this episode of Brand Tales, I take you to the journey of the making of India’s most loved T Shirt Brand – Tantra.

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    16 mins
  • The Fedex Brand Tale
    Jul 30 2024

    We bring to you this highly inspirational Brand Tale of one of the biggest cargo brands of the world – FedEx.

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    14 mins
  • Crossword
    Jul 29 2024

    In this episode of Brand Tales, we take you on the journey of the making of the Biggest Book Store Chain of India – Crossword.

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    24 mins