• Brand News: Unilever's Bold Pivot

  • Apr 9 2025
  • Length: 3 mins
  • Podcast

Brand News: Unilever's Bold Pivot

Listen for free

View show details

  • Summary

  • Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.

    • Unilever owns countless FMCG products from personal care items to foods
    • Traditional brand advertising is becoming less effective at building consumer trust
    • The company is now working with influencers like Sophie Hinchcliffe to reach consumers
    • This signals a major industry trend toward personalized, relatable content
    • A blended approach of traditional and digital channels with user-generated content is showing good results
    • Even the biggest spenders on traditional advertising are finding they need to invest more in social channels
    • Brand studies are showing insufficient lift from traditional advertising alone

    Thanks for tuning in to Brand News Today!


    The Digital Horizons Podcast is hosted by:

    James Walker     - Managing Director WHD
    Brian Hastings - Managing Director Nous
    Show More Show Less
Show More Show Less

What listeners say about Brand News: Unilever's Bold Pivot

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available