• Black Friday Recap

  • Dec 5 2024
  • Length: 15 mins
  • Podcast

Black Friday Recap

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  • Summary

  • Takeaways

    • Black Friday sales increased by 3.4% year over year, exceeding forecasts.
    • The holiday shopping season is now more experiential and omnichannel.
    • Retailers that enhance customer experience see better outcomes.
    • Consumers are shopping more intentionally this year, focusing on value.
    • Gen Z shoppers prefer physical stores over online shopping.
    • Malls are becoming social hubs for friends and family gatherings.
    • Execution in stores like Home Depot and Lowe's was impressive.
    • Target's marketing strategies, like the Taylor Swift book, were effective.
    • Weather conditions will impact shopping behavior this season.
    • The holiday season is expected to be strong despite fewer shopping days.

    Chapters

    00:00 This Week in Research, Highlighting Selected Retail Trends and Holiday Insights

    02:54 Black Friday Performance and Trends

    06:11 In-Store Experiences and Observations

    09:06 Consumer Behavior and Mall Dynamics

    11:59 Key Takeaways and Future Outlook

    Read more on Black Friday from Coresight Research.

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