• Believe It or Suck It!

  • Oct 13 2022
  • Length: 30 mins
  • Podcast

Believe It or Suck It!

Listen for free

View show details

  • Summary

  • I talk about customer's deeply held beliefs. And how that is the most important thing to address. It isn't about you, it is about their needs, and figuring out those needs. If you want to influence any buying behavior, you need to change a prospect's belief window. Change what someone thinks, you change what they do. Ignore the prospects needs, you are not closing anything. This is the main concept of the Reality Model by Hyrum Smith, he founded Franklin Covey, and his idea was that each of us has a Belief Window through which we observe the world around us. On our Belief Window are thousands of principles we believe to be true about ourselves, our world, and other people.
    Show More Show Less
Show More Show Less

What listeners say about Believe It or Suck It!

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available