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Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion.

What You’ll Learn:

• The 15-Minute Writing Method: How just 15 minutes a day can help you finish your book faster.
• Fall in Love with Marketing: Shift your mindset to see marketing as creative and fun.
• Overcoming Procrastination: Strategies to stop stalling and start taking action today.
• Effective Personal Branding: Why authenticity is the key to building trust and visibility.
• Crafting a Lead Magnet: Create a freebie that draws in readers and builds your audience.

Resources Mentioned:

• Sam Bennett’s Website: The Real Sam Bennett – Get the Procrastination Domination Starter Kit: https://therealsambennett.com
• Social as @TheRealSamBennett
• Books by Sam Bennett:
  • Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day: https://therealsambennett.com/cmw/pdsk/
  • The 15-Minute Method: The Surprisingly Simple Way to Get Things Done: https://therealsambennett.com/15-minute-method-book/
• Recommended Reads:
  • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy: https://a.co/d/01CvYCR
  • The Big Hurt by Erika Schickel: https://a.co/d/28LJErn
• Tools for Writers:
  • Heavy cardstock index cards for idea organization. https://a.co/d/8TNyBuv
  • Voice memo apps for capturing ideas on the go.

If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode with fellow writers.

💡 Get your Procrastination Domination Starter Kit at therealsambennett.com and take the first step toward publishing your book today!

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• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

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Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach.

What You’ll Learn:

• How to research where your ideal readers are already engaging and meet them there.
• Why collaborating with other authors can boost your visibility and build your audience.
• The secrets to crafting pitches that land you podcast features, media interviews, and event invitations.

Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works.

Resources Mentioned:

• Dr. Tara Cousineau — https://perfectionistsdilemma.com/
• The Perfectionist’s Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever -https://a.co/d/inME6Ho
• Podcast Research Tools:Listen Notes, Google, or Bing for quick podcast discovery.
• Connect with Allison Lane:
  • Website: https://lanelit.com
  • Instagram: https://www.instagram.com/allisonlanelit

Rate and Review:
If you found this episode helpful, share it with a fellow author who needs a smarter, faster way to connect with their audience. Don’t forget to rate, review, and subscribe to The Author’s Edge on your favorite podcast platform. Your reviews help us reach more authors like you and continue creating valuable content. Let’s keep your journey swift, strategic, and successful! 🚀

Time Stamps:
00:00 Introduction: Why Marketing is Key for Authors
01:00 Welcome to The Author's Edge
02:00 Move #1: Reverse Engineer Your Readers' Journey
06:00 Move #2: Partnering with Authors to Grow Together
09:00 Move #3: Crafting a Winning Pitch to Expand Reach
14:00 Wrapping Up: Taking Action on Your Marketing Plan

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

Send me a text!

In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression.

What You’ll Learn in This Episode:

• Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
• The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
• NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
• Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
• Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
• Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.

Episode Highlights:

• [00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
• [00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
• [00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
• [00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
• [00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
• [00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
• [00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.

Resources mentioned:

• Website: NetGalley: https://www.netgalley.com
• Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
• “Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps me empower more authors to build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now!

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!

👍 Like, comment, and share this video if you found it helpful!