How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Welcome Ann Handley

04:15 The State of B2B Content Marketing

08:16 Strategies for Spectacular LinkedIn Content

17:48 Personal vs. Personable in Marketing

26:41 Encouraging Experimentation and Differentiation

31:04 Looking Ahead to Content Marketing 2025

Connect with Ann Handley on LinkedIn

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -
https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #ContentMarketing #B2B