Episodes

  • On-prem data for affiliates

    On-prem data for affiliates
    May 13 2025
    Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.
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    4 mins
  • Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski

    Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski
    May 6 2025
    Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching.
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    43 mins
  • Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević

    Why Crawl Stats and Server Logs Are the Hidden Gems of SEO with Maja Jovančević
    Apr 29 2025
    Meet Maja Jovančević who was former Director of SEO at AskGamblers and GiG. In this episode, iGaming SEO expert Maja Jovancevic shares her insights on the evolving challenges and opportunities for affiliates in a search landscape increasingly shaped by AI, crawl limitations, and Google's changing priorities. She emphasizes the importance of technical SEO, full-stack thinking, and the need for affiliates to diversify traffic sources beyond just organic search. Maja also highlights how integrating product strategy, business intelligence, and long-term brand building can be a game-changer for forward-thinking affiliate marketers. She is also featured in the iGaming SEO book!
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    45 mins
  • Affiliate CRM with Niels Zee

    Affiliate CRM with Niels Zee
    Apr 22 2025
    What would a dream affiliate CRM tool look like? I asked affiliate marketing expert, Niels Zee, are there any affiliate CRM tools out there that he knows of and he said no. He then went on to describe what a perfect affiliate CRM tool would look like. Hmmm, could that be what StatsDrone is building?
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    54 mins
  • Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco

    Building Affiliate Sites for the AI Era: Branding, Data & Community First with Valentina Diaco
    Apr 15 2025
    In this episode of the Affiliate BI Podcast, John Wright sits down with Valentina Diaco, founder of Profit Matches and creator of the tech-and-marketing newsletter VidDay Lens. Valentina introduces the concept of Search AI Optimization (SAIO) — a term she coined to describe how brands can position themselves to be referenced in AI-generated responses, not just traditional search results. The conversation dives into how affiliates can adapt to AI-driven search, avoid being filtered out, and embrace strategies that blend data aggregation, branding, and user-first content. Valentina shares actionable insights for affiliates and B2B SaaS companies on leveraging first-party data, building micro-products, and transforming content teams using AI. She emphasizes the need for intentional marketing, product-led growth, and the shift from traffic to smarter traffic through ecosystem thinking. Together, they explore ideas like creating community-driven tools, podcasting for reach, and using chatbots to personalize user experiences. From positioning to personalization, and from BI integration to AI content workflows, this episode is a must-listen for marketers, affiliates, and founders looking to stand out in a noisy, fast-changing landscape.
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    40 mins
  • Beyond DR: Smarter SEO Signals You’re Not Using Yet with Shaurya Jain

    Beyond DR: Smarter SEO Signals You’re Not Using Yet with Shaurya Jain
    Apr 8 2025
    Meet Shaurya Jain who's a long time SEO friend and what he shared in this recording were data insights I thought were true but had no data to back it up. Shaurya gives some core insights on why quality matters for SEO site and how that can be measured with tools like BuiltWith.
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    37 mins
  • Marketing That Stands the F*ck Out: Louis Grenier on Positioning

    Marketing That Stands the F*ck Out: Louis Grenier on Positioning
    Apr 1 2025
    Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business.
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    53 mins
  • Why Most Affiliate Sites Fail, SEO tips with Mark Preston

    Why Most Affiliate Sites Fail, SEO tips with Mark Preston
    Mar 25 2025
    Why do most affiliate sites fail especially at SEO? Meet Mark Preston who's Head of SEO at Hakim Group. Mark has seen over 20 years of SEO first hand and knows what good SEO looks like today. Mark's simple remedy for SEO for affiliates today is people aren't building sites for users and building them for search engines. The shift has to happen if you want to have a serious business today.
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    35 mins