Growth can be tough to sustain without the right strategies in place. Whether you're a fledgling startup or an established company, understanding how to effectively market and scale is key to success.

In this episode, I’m joined by Zack Dugow, founder and CEO of The COOL Company. Zack has spent over a decade helping brands navigate the complexities of advertising and marketing technology. We break down how startups can optimize their marketing budgets, demystify adtech and martech, and discuss the importance of storytelling in branding. Zack also shares his personal journey, including the challenges he faced

We also explore how companies can scale their efforts once they’ve built a strong foundation. Zack’s candid insights and examples offer a practical guide for startups looking to master marketing and sales without breaking the bank.

Tune in to learn how you can transform your marketing strategy and start building real growth today!

Specifically, this episode highlights the following themes:

• The essentials of adtech and martech for startups
• Practical tips for crafting a budget-friendly marketing strategy
• The role of storytelling in building a strong brand presence

Links from this episode:

• Get to know more about Zack Dugow: https://www.linkedin.com/in/zackarydugow
• Check out Zack’s website: https://www.zackdugow.com
• Follow Zack on Instagram: https://www.instagram.com/zackdugow/?hl=en
• Learn more about The COOL Company: https://cool.co
• Learn more about Irresistible Company: https://www.irresistible-company.com
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• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

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