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Account-Based Marketing

Account-Based Marketing

By: Momentum ITSMA
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About this listen

 Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • EY: Scaling ABM for global impact

    EY: Scaling ABM for global impact
    Jun 19 2025

    In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.
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    35 mins
  • Ep.74 Autodesk: Reinventing relationships with the power of ABM

    Ep.74 Autodesk: Reinventing relationships with the power of ABM
    May 15 2025

    In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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    35 mins
  • Ep. 73 Hexagon: Elevating ABM with client-centric precision

    Ep. 73 Hexagon: Elevating ABM with client-centric precision
    Apr 17 2025

    In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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    31 mins
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