In this episode, Sean interviews Lee Benson, an accomplished entrepreneur and author of the best-selling book "Your Most Important Number." With a remarkable track record as an eight-time founder and seven successful exits, Lee shares his journey from being a high school cook to building a thriving aerospace business that saved customers over $200 million. Their conversation delves into the concept of value creation, emphasising the importance of positive emotional energy and connectedness in driving business success.

KEY TAKEAWAYS

• Emphasising a value creation mindset is crucial for entrepreneurs. It's not just about making money; it's about creating net positive value for customers and the community, which leads to long-term success.

• Positive emotional energy is considered the scarcest commodity. Leaders should focus on creating an energising environment that fosters collaboration and engagement among team members, which ultimately drives better business outcomes.

• To build a strong foundation for a business, it's essential to operationalise value creation by connecting culture to measurable outcomes. Each team should have a "most important number" that reflects the value they create, guiding their actions and decisions.

• Viewing challenges as healthy struggles is vital for personal and professional growth. Entrepreneurs should embrace the difficulties of building a business as opportunities to develop character and capabilities.

• Balancing work and personal life is about blending them into one cohesive experience. Entrepreneurs should prioritise their passions and maintain a holistic view, ensuring that they create value across material, emotional, and spiritual dimensions.

BEST MOMENTS

"I always felt more secure running my own thing. I can influence a lot of stuff and I have to keep creating more and more value for our customers."

"Positive emotional energy to me is the scarcest commodity on the planet. I would rather live only half as long on a scale from one to ten on a nine or ten."

"It sounds like you developed some fundamental business disciplines with the band. This may have been the beginning of your understanding of the value of positive emotional energy."

"If you are really trying to create value and solving for a real problem in the world, you're just going to win."

"You have to operationalise value creation. My goal is always to connect culture to creating value."

HOST BIO

Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist.

With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it.

Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need.

If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/