So… am I back on Instagram?

If you’ve been following me for a while, you know I’ve been loud and proud about not using social media to grow my Etsy shop. I’ve said it before, and I’ll say it again—you do NOT need social media to build a six-figure Etsy business.

But recently, you may have noticed me… back. Popping up on Instagram. Making videos on TikTok. Yep. TikTok. Who even am I right now?

So in today’s episode, I’m breaking down what changed.

This is not a 180. I haven’t flipped my core beliefs. I still stand behind everything I’ve taught inside Etsy Profits PRO.

But here’s the thing: we evolve. And sometimes? That means expanding into uncomfortable places—on purpose.

So if you’ve ever felt like you’re hiding in your comfort zone… if you’re craving growth but scared of visibility… or if you’re just wondering if showing up messy is still enough… this episode is your sign.

Grab your coffee, get cozy, and let’s go.

xo,

Jacqueline

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