2Bobs—with David C. Baker and Blair Enns cover art

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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About this listen

 Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Economics Leadership Management Management & Leadership
Episodes
  • A DIY New Business System

    A DIY New Business System
    Jul 16 2025

    Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization’s long-term sales system.

    LINKS

    "Critical Questions Your New Business Person Should Be Able to Answer" 2Bobs episode

    "How to Ask for Referrals" 2Bobs episode

    "CRM and the Mistakes to Avoid" 2Bobs episode

    "Who Should Set Prices?" 2Bobs episode

    "Mastering the Value Conversation" 2Bobs episode
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    33 mins
  • There Is No Credential Meeting

    There Is No Credential Meeting
    Jun 18 2025

    Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model.

    LINKS

    "There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com

    "The Four Conversations: A New Model for Selling Expertise" 2Bobs episode

    The Four Conversations: A New Model for Selling Expertise book by Blair Enns
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    31 mins
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Appreciating the honesty and pragmatism behind the knowledge that David and Blair share. Invaluable tips and advice for firms of all ranks

If you are not applying this advice, you’re wasting your time

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