In this episode, host Jason McClaren chats with marketing expert and fractional CMO, Ashley Couto. With 20 years of experience in helping individuals and businesses build their personal brands, Ashley shares her insights on how leaders and entrepreneurs can use publications to grow their businesses and establish their authority. From choosing the right platform to crafting a pitch that resonates with journalists, Ashley breaks down practical strategies to leverage media in an authentic and impactful way. 🔑 Key Takeaways: How to identify the right publications for your niche Avoiding common PR scams and building relationships with journalists Tips for pitching stories that journalists actually want to cover Whether you're an aspiring entrepreneur or an established leader, this episode offers actionable steps to elevate your personal brand through media exposure. 👉 Be sure to connect with Ashley on LinkedIn and check out the resources mentioned in the episode. All links are in the show notes below! #LeadershipLoading #MarketingTips #PersonalBranding #PublicRelations #MediaStrategy #Entrepreneurship #JasonMcClaren 🔗 Follow Ashley on LinkedIn:https://www.linkedin.com/in/ashleycouto Ashley mentioned the hashtag #journorequest as a way for people to connect with journalists on X (formerly Twitter) who are seeking sources for their stories. Connectively: https://www.connectively.com Sources of Sources (S.O.S.): https://www.sourcesofsources.com 📌 Subscribe for more insightful leadership content!