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In this episode of Decentralized Opportunity, Wyatt and Tanner sit down with Gaby Cardenas, founder and CEO of The Colibri Collective, a dynamic marketing agency that specializes in empowering underrepresented communities. Gaby shares her journey from being a radio sales manager to founding The Colibri Collective, and how she has built a firm that not only delivers top-notch marketing strategies but also prioritizes social impact.

Gaby dives deep into the challenges and rewards of working with diverse communities, particularly in the context of advocacy and electoral campaigns. She discusses the importance of understanding your target audience, the necessity of a well-thought-out marketing budget, and the role of cultural sensitivity in crafting effective campaigns.

Listeners will gain insights into the intricacies of awareness campaigns, the value of transparency in marketing, and how Gaby's personal values have shaped her business. This episode is packed with valuable lessons for entrepreneurs, marketers, and anyone interested in using business as a force for good.

Key Summaries:

• The Colibri Collective specializes in culturally sensitive marketing, particularly for underrepresented communities.
• Gaby emphasizes the importance of a strong marketing budget and knowing your audience.
• Awareness campaigns can be effective when paired with proper research and strategic planning.
• Gaby's commitment to social impact drives the work of The Colibri Collective, making a difference in the communities they serve.

Memorable Quotes:

• "We always want to be trendsetters, not trend followers." — Gaby Cardenas
• "Marketing is not just about selling; it's about understanding and connecting with your audience." — Gaby Cardenas
• "Your work has to show and you have to show up on time because there's always going to be a bigger firm." — Wyatt Carson

Resources:

• Gaby Cardenas on LinkedIn: Gaby Cardenas
• The Colibri Collective: The Colibri Collective Website
• The Colibri Collective on LinkedIn: The Colibri Collective LinkedIn

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