๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€: ๐—˜๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐—”๐—œ & ๐—Ÿ๐—ฒ๐˜ ๐—š๐—ผ ๐—ผ๐—ณ "๐—œ ๐—ช๐—ถ๐˜€๐—ต" cover art

๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€: ๐—˜๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐—”๐—œ & ๐—Ÿ๐—ฒ๐˜ ๐—š๐—ผ ๐—ผ๐—ณ "๐—œ ๐—ช๐—ถ๐˜€๐—ต"

๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€: ๐—˜๐—บ๐—ฏ๐—ฟ๐—ฎ๐—ฐ๐—ฒ ๐—”๐—œ & ๐—Ÿ๐—ฒ๐˜ ๐—š๐—ผ ๐—ผ๐—ณ "๐—œ ๐—ช๐—ถ๐˜€๐—ต"

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In this conversation, John Williams discusses the transformative impact of AI and GPT agents on marketing and advertising. He emphasizes the importance of innovation, creativity, and automation in campaign building while also exploring the differences between manual and automated bidding strategies. Williams advocates for a proactive approach to using AI tools and encourages marketers to embrace change and test new strategies, particularly with Performance Max as a forward-thinking advertising solution.

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