アマゾンに勝つ経営(週刊東洋経済ｅビジネス新書Ｎo.295)
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アマゾンに勝つ経営(週刊東洋経済ｅビジネス新書Ｎo.295)
Narrated by:
長谷川 俊介
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Narrated by:
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長谷川 俊介
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By:
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週刊東洋経済編集部
About this listen
ＥＣの巨人、アマゾンが小売業者を次々駆逐している。負けないためのキーワードは「ラストワンマイル」と「サブスクリプション」だ。
中国では、ネットと実店舗の融合が猛スピードで進んでいる。食品も同様で、注文からわずか３０分で自宅まで商品を届ける仕組みを確立している企業もある。ジンドン（京東集団）の急拡張を支える技術革新と物流網構築の現地ルポを通して小売りの革新に迫る。一方、日本では服の定額レンタル（サブスク）で躍進する「メチャカリ」。そこにはアマゾンにはできないＳＰＡの強みがある。熾烈な競争を展開するＥＣ業界の勝者は誰だ。
本誌は『週刊東洋経済』２０１９年１月２６日号掲載の２０ページ分を電子化したものです。
©東洋経済新報社 (P)2020 Audible, Inc.
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