Véndele a la mente, no a la gente

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Véndele a la mente, no a la gente

By: Jürgen Klaric

Narrated by: Ricardo Rocha

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About this listen

Hoy vender es demasiado difícil. No sabemos por qué compramos.

En un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85 por ciento de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué compran lo que compran; con neuroventas descubriremos cómo hacer que elijan tu producto o servicio sin hacer grandes esfuerzos.

Cientos de empresas

Líderes en 20 países venden con este conocimiento. El autor junto con su equipo científico, con sede en cinco países, ha transformado la cultura y los resultados de equipos comerciales y de ventas en cientos de empresas como Amway, IKEA, Kimberly Clark, Big Cola, Seguros Maphre, Telefónica Movistar, Telmex, Claro, Sony, Samsung, Nestlé, Bayer, General Motors y otros grandes grupos del sector inmobiliario y publicitario.

Please note: This audiobook is in Spanish.

Management

Management & Leadership

Marketing & Sales

Sales & Selling