
Unleashing the Ideavirus
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
Critic reviews
"Seth Godin has unique clarity about what's going on in marketing... Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)
Fearless in approach.
Precision in design thinking.
Tactical in process.
And determined in the surrender of release.
A classic
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Great book! Reading it made me buy other books.
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A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.
Nice in theory hard to practice
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