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The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

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The Psychology of Selling

By: Brian Tracy
Narrated by: Brian Tracy
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About this listen

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC Marketing & Sales Sales & Selling Business Inspiring Thought-Provoking Marketing Psychology

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Critic reviews

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.
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The book had a wonderful message and many great lessons my issue was how monotone the narrator was.

brilliant message the narrator was too bland

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It all seems so obvious, but is completely on point, if applied you know it will work.

Classic advice still relevant

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I got this book as I’m really into Jim Rohn at the moment and his talk on getting into sales sparked my interest. The book is really good, but only time will tell how good my sales skills are. You don’t know until you try.

Great if you’re just starting out in sales.

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really easy to listen to with each piece of advice backed up with examples or reasoning

Good advice with good reasoning

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Was a bit dubious in the first half of this book but by the end of it was blown away. Completely different view point and yeah it makes perfect sense.

Great book

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Fácil lectura, buena redacción y me hizo aprender mucho sobre el arte de las ventas así como establecimiento de metas. Muy recomendable.

Excelent book

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It is a good book that can gives any sales guy a very good amount of information and tactics. it's also very good refreshing for basic 101 sales strategies.
I recommend it for sure .

good book

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The author brings together in an engaging way all you need to know about gaining sales and being successful in business.

excellent training in sales

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The time I spent on listening this audio book is really worth it.

One of the best books in its field.

Thanks audible for opportunity to listen this great book.

Every idea in this book is totally understandable

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Useful, interesting and practical. It gives new ideas, tools and motivation. I would recommend to people who start a new business and wants to deal with sales mostly.

Brief, interesting and useful. Highly recommended.

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