The Little Red Book of Selling cover art

The Little Red Book of Selling

12.5 Principles of Sales Greatness

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The Little Red Book of Selling

By: Jeffrey Gitomer
Narrated by: uncredited
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About this listen

Winner of the 2009 Audie Award for Business/Educational Audiobook

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer (P)2008 Simon & Schuster Career Success Management Management & Leadership Marketing Marketing & Sales Sales & Selling Time Management & Productivity Business Career

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Really enjoyed this book, it’s packed with everything you need to know when it comes to selling ‘you’ first and then the ‘why’ that sits behind every sale. It is designed as a guide and workbook, so it’s not enough to read it once, you really have to study each chapter to get the real benefit from it. If you are in sales, then this little gem should definitely be in your library.

Sound advice from the ‘King of Sales’

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A small book of stating the obvious. The book was well sold to me, so he knows perfeftly how to sell. Only the book itself is not good. It is all so obvious. Not a fan. Yes, I know I should wake up early and not drink. I don't drink and I wake up early.

Well sold to me, poor quality

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