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The Little Black Book of Entrepreneurship

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The Little Black Book of Entrepreneurship

By: Fernando Trias de Bes
Narrated by: Kevin Stillwell
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About this listen

A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure.

Featuring interviews and anecdotes from the author's nearly twenty years as an entrepreneur, The Little Black Book of Entrepreneurship identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.

"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." (Philip Kotler, author of Principles of Marketing and Marketing Management)

©2008 Fernando Trias de Bes (P)2013 Audible, Inc. Career Success Career Employment Business Marketing

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Editor reviews

Whereas most business how-to books offer success stories and broad, cliché-ridden bullet-point tips on procuring capital and dealing with employees, Fernando Trias de Bes’ candid, no-nonsense The Little Black Book of Entrepreneurship takes a bold approach in its focus on why nearly 90% of start-ups fail rather than succeed and how important rigorous introspection is to any serious-minded entrepreneur in order to discover if they have the qualities to succeed.

Kevin Stillwell’s deep, soothing baritone turns this thought-provoking and refreshingly original book into a must-listen for aspiring entrepreneurs.
All stars
Most relevant  
As an entrepreneur of more than two decades, it’s always worth a reminder or a different point of view.
Not much I’d take issue with and an awesome listen if you’re just starting out.

Nothing new but…

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This book made me reflect on new aspects regarding entrepreneurship I hadn’t thought about before. I believe this book will help me make better decisions and avoid pitfalls. Great audio and content! Thank you.

Great points. Thought provoking

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The book basically shared the key factors that you should avoid as an entrepreneur. It capture the experiences of the author, along with people who have connected either to share failures or opportunities. One can always learn from other’s experiences!

Straight to the point how not to be an entrepreneur

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I enjoyed the blunt and truthful details of entrepreneurship. I’d recommend it to everyone who’s considering leaving their job and starting on their own.

Down to earth and motivating

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Short, but lots of great advice and information. Well worth a listen and nicely narrated. An easy education...

Brilliant

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Every human needs to listen . Know thyself. is this journey yours or not.

Candid Reality Check

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I wish I had listened to this on its publication!

Fernando has published a book that explores the human side of entrepreneurial failure, too many books focus on industry, market or product for business failings and while Fernando touches on some of these factors the majority of the narrative looks an entrepreneur squarely in the eye and asks -

Are you up to being an entrepreneur?

If you are seeking answers to this question or even if you are yet to explore this question at all but are considering starting a business then this is the book for you!

Very Very Good

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A little dated in information .
Had some classic traditional go to knowledge. It was okay

A Little dated in content

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gave me a few ideas, as always. always fail forward to what you know and be an avid learner cause you are learning regardless

humbling. I lived this book

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A must listen for anyone thinking about starting a business. A "no bull" look at the reasons many new entrepreneurs fail.

Simply Brilliant

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