The Innovator's Method cover art

The Innovator's Method

Bringing the Lean Start-up into Your Organization

Preview

£0.00 for first 30 days

Try for £0.00
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Innovator's Method

By: Nathan Furr, Jeff Dyer
Narrated by: Jonathan Yen
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £17.99

Buy Now for £17.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method - a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.

To date, these tools have helped entrepreneurs, designers, and software developers manage uncertainty - through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem.

Following the breakout success of The Innovator's DNA - which Dyer wrote with Hal Gregersen and best-selling author Clay Christensen to provide a framework for generating ideas - this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including:

  • How do we know if this idea is worth pursuing?
  • Have we found the right solution?
  • What is the best business model for this new offering?

This book focuses on the "how" - how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

©2014 Nathan Furr and Jeff Dyer (P)2016 Recorded Books
Business Development Decision-Making & Problem Solving Forecasting & Strategic Planning Management Organisational Behavior Business Career Software Development Innovation
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

$100M Leads cover art
The Innovator's DNA, Updated, with a New Preface cover art
The Prosperity Paradox cover art
Nail It Then Scale It cover art
Change by Design, Revised and Updated cover art
Competing Against Luck cover art
Exponential Organizations cover art
The First Mile cover art
The Personal MBA: Master the Art of Business cover art
The Lean Startup cover art
Thinking in Systems cover art
How Will You Measure Your Life? cover art
Entering StartupLand cover art
Good Strategy/Bad Strategy cover art
Socialized! cover art
Driving Innovation from Within cover art

What listeners say about The Innovator's Method

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Trying to set up an innovation function?

This is the perfect read for you if so. Great examples, great arguments, and every section has something valuable to learn.

A great accompaniment to the innovators dilemma, solution and dna.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

It is what I needed.

I loved it. This book is an increadible tool and it's the best book I've ever read about innovation.
It complements a lot of different books, like the Innovator's DNA, Blue Ocean Strategy, Design Sprint, Design Thinking for Growth, Lean Startup, etc. I found it thanks to "The Exponential Organization"

Audible needs to include the charts somehow.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!