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The Complete Guide to Copywriting

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The Complete Guide to Copywriting

By: Tony Lavoiser
Narrated by: Sam Slydell
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About this listen

This copywriting book contains all the essential elements that must exist in an effective sales letter to pull money or get the call to action you want from prospects. This could be to subscribe to your list, share your content or even buy it now!

This book is aimed at starting copywriting students and business owners who want better results through effective copywriting skills and best practices. Especially now that a lot of marketing is going on in social media, email, our websites - writing effective copy is a must to prosper!

This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.

Sneak peak from the book:

  • Writing Persuasive Content
  • How to Spot Good Copy vs Bad Copy
  • Website Product Copywriting
  • Landing Page Copywriting
  • Email Marketing
  • Crafting Effective Email Marketing Copy
  • Sales Page Copywriting
  • Understanding Your Prospects
  • Headline Essentials
  • Types of Headlines
  • Subheadings/Sub-Headline
  • Copywriting Mistakes to Avoid
  • How to Become a Well-Paid Copywriter
  • And much more...

Take action right away to write better content. Improve your copywriting skills so you can maximize your conversions by downloading this book.

©2019 Tony Lavoiser (P)2019 Tony Lavoiser
Advertising Writing & Publishing
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What listeners say about The Complete Guide to Copywriting

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    2 out of 5 stars
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A full chapter randomly discussed anxiety?

I'm not sure what's going on here, but the books chapters discuss anxiety which has no link to copywriting...

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  • Overall
    1 out of 5 stars
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    1 out of 5 stars

2 Books Combined (not in a good way) Fake Reviews

Was really excited to learn more about copywriting, but was disappointed (and confused) really quickly. Just in the SECOND Chapter, there was talks on dealing with depression. This has obviously been mashed with another of the authors books, and not been scrutinised before being sent out onto the market.

The reviews have been botted, which is abundantly obvious in retrospect.

Must have been written by a politician, as there is 4 hours of talking non sense, that doesnt actually cover anything. My suggestion would be to listen to Gary Halberts videos on Youtube - alternatively read 'Hey Whipple, Squeeze This'.

Asking for refund shortly after writing this review.

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    1 out of 5 stars
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Avoid at all costs!

Normally if a book isn't that good I won't leave a review or complain.

But this book has at the time of this review 100 other reviews all of which are 5 stars and posted on the same day...

While the blatant fake reviews might not have been enough to motivate this review when you get into the book there is nearly an hour on the cause of depression and stress which does not link back to anything! This quarter of the book is just filler and bad poorly researched filler at that.

We then get back into the tips and they are all cheap nasty tips like how to write a misleading headline. You might be looking for three hours of cheap tricks but if you are after a serious book on writing a compelling product story avoid this.

I am now off to ask for my first ever refund.

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1 person found this helpful

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Terrible to listen to

If there was a minus star it would give it. The narrator is terribly dull

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

I am exceptionally happy with this audio book.

This is a entertaining, informative, and helpful account of what it takes to start a freelance copywriting business. Everything from suggestions on how to spoke different types of marketing copy to advice about how to manage money and run the business is included.

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