
The Business of Stories
Harness the Power of Storytelling to Demonstrate Your Value, Attract Your Ideal Clients and Get Paid What You're Worth
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Narrated by:
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Susan Payton
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By:
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Susan Payton
About this listen
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
- Understand why storytelling is a superpower and how to use it to stand out in your marketplace.
- Share stories that connect with the people you want to work with, so sales conversations are easy.
- Be seen as a trusted authority, as you communicate your value and get paid what you're worth
However, what I didn’t expect was to be taken back to people & places I’d not thought about for years, reflecting on who I was then and who I am now.
I’ve been left feeling differently about myself, thinking ‘flip me, I’m actually pretty ok’.
Not only will I be sharing my story but also I’ll be sharing how realising what my story is has changed how I see myself.
Thank you Susan, a great book, I got lots more than just your words xx
This book really makes you think about yourself
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