SEO Workbook cover art

SEO Workbook

Search Engine Optimization Success in Seven Steps

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SEO Workbook

By: Jason McDonald PhD
Narrated by: Michael Goodrick
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About this listen

2025 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

* Goals: Define Your SEO Goals

* Keywords: Identify Winnable, High Value SEO Keywords

* On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

* Content Marketing: Learn to produce content that pleases Google and your customers

* Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

* Metrics: Master Google Analytics for SEO.

©2025 Jason McDonald (P)2025 Jason McDonald Marketing Marketing & Sales

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All stars
Most relevant  
Wow I've been part-time web designer for 10 years. This book opened my eyes about what SEO is really about. I would recommend the book to anyone who seriously wants to find out what SE0 is really about

I want to give a six star rating

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The narration makes this difficult to listen too. I am trying really hard . I can’t comment on the quality of the information because I am new to this.

Difficult to listen to

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Brilliant well thought out! Even for a novice! It takes you through step by step with great tips on SEO.

Excellent all you need to know right here!

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A brilliant listen with connected worksheets to hold you to account and make sure you take action. Has made a huge difference to our digital marketing

Great listen

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I thought I had to be a website guru to do SEO. Just follow the steps!!! Genius

Easy to follow. Amazing

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I found this book to be very helpful in giving me a better understanding of how SEO works.
Before listening to this book I was very close to paying someone £80 per week to manage my SEO. Now after listening I am confident that I can do it myself and I have saved a small fortune.

There are many helpful tips in the book, so much so that I am currently on my second listen.
Jason is also true to his word, I have contacted him via the email provided in the book and he has replied to me and given me some top tips.

Highly recommended.

Very helpful

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I have a website for my business, and I was charged a lot of money for SEO, and I had to stop. Firstly, I bought Jason McDonald's Adwords book, which immediately brought more paying customers to my website, while bringing my expenditure with Adwords down. I have been working with this SEO book for a few months now. Both books are not really suitable as audiobooks, but they come with a PDF format, which I found easy to follow, and read simultaneously while listening to it, which helped me concentrate. It is probably too early to see the success of this book, but I feel that I have improved my website as a whole, and I have taken things from it that I will continue to implement. I will next be buying the guide to Social Media.

Fantastic SEO book.

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Would you consider the audio edition of SEO Fitness Workbook, 2017 Edition to be better than the print version?

If you are new to SEO this will really help you, in fact I would say it gives you all the tools you need. I dont' normally leave reviews as I lead a busy life and its easier sometimes not to but when you see how much effort this author has gone to then it would be rude not too. I think this book was 6 hours, and I have just finished it.

The only negative was the fact that I listened to this when driving with alexa connected to my car so sadly I am yet to review the reference material. I will however be going through them as soon as I am free to do so.

If you are an SEO and just want to brush up your skills this book could be for you too, a lot of the stuff I already knew, but still it was nice to confirm I am going the right direction.

A must read for 2017

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If you could sum up SEO Fitness Workbook, 2017 Edition in three words, what would they be?

Insightful
Engaging
Motivational

What did you like best about this story?

The story gave a logical step by step approach that I can't wait to put into practice as a first time SEO mature student. In my normal style I've listened to the audio book from start to end to get an overview, then to go back to the start and implement one step at a time. 8 hours non-stop listening to SEO in the car on the busy UK roads could have been a challenge, but it wasn't. I really enjoyed it and most importantly I believe I can be really good at this!

What does Daniel Matte bring to the story that you wouldn’t experience if you had only read the book?

For me it's really important to get an engaging voice behind an educational book. I only listen to books now as my free time is in the car. Daniel was an excellent choice, and he truly came across as the author Jason.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

It's not easy bringing humour to such a geeky subject, but this book did a pretty good job! I really liked the little bits of sarcasm around Google Inc, which added to the authenticity of the author.

Any additional comments?

I've worked in corporate for all of my life, and it's now time for a change. My wife and I want to travel the world and develop skills for an online marketing business that we can run on the road. This book has given me a lot of confidence and inspired me to live our dreams.

The best introduction to SEO out there?

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Easy to follow and understand as well as packed full of highly practical advice , and a wealth of supporting tools.

Excellent no nonsense and very practical.

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