Racing with Rich Energy cover art

Racing with Rich Energy

How a Rogue Sponsor Took Formula One for a Ride

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Racing with Rich Energy

By: Elizabeth Blackstock, Alanis King
Narrated by: Linda Jones
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About this listen

Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.

Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?

In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid f--king questions on a race weekend. I've never seen any f--king thing like this." No one else had, either. This book uncovers the complete, bizarre story.

©2022 Elizabeth Blackstock and Alanis King (P)2023 Tantor
Con Artists, Hoaxes & Deceptions Engineering True Crime Boss

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Most relevant  
It's basically 7 hours of reading Rich Energy & Storey's tweets by a person with the voice of text to speech, or maybe that's just what it is? Avoid.

Text to speech?

Something went wrong. Please try again in a few minutes.

This is a nothing story, but even worse is the way it is read, very robotic and annoying. Returned and didn’t finish,

Poor story but worse to listen too

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