
Play Bigger
How Pirates, Dreamers and Innovators Create and Dominate Markets
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Narrated by:
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Sean Pratt
About this listen
The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
©2016 Alan Ramadan, Dave Peterson and Christopher Lochhead with Kevin Maney (P)2016 HarperCollinsCritic reviews
A must read for anyone pioneering a new model
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Best business book ever
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This book sets it straight for you, it starts off with birds eye! One of the most biggest companies in the world. It puts everything in perspective for you.
Nothing is an overnight success babes!!!!
Amazingly brilliant.
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paradigm shifting book
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A guide to domination in business and careers
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it is helpful and open your main for new ideas
good to know
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This book stands out from the crowd of modern business strategy works
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Outstanding
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Wow
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Brilliant business book for anyone in a senior role in any size organisation
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