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Play Bigger

How Pirates, Dreamers and Innovators Create and Dominate Markets

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Play Bigger

By: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Narrated by: Sean Pratt
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About this listen

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

©2016 Alan Ramadan, Dave Peterson and Christopher Lochhead with Kevin Maney (P)2016 HarperCollins
Analysis & Strategy Investing & Trading Management Management & Leadership Personal Finance Business Investing Leadership Silicon Valley

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Critic reviews

''A new spin on the 'something from nothing concept'.... Aimed at entrepreneurs, this book has practical advice for anyone in business.'' ( Booklist)
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Highly recommend for anyone who is doing something different in business, define it, design it and go dominate it!

A must read for anyone pioneering a new model

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Direct and concise to the fundermentals of business. Every chapter was a blast. This should be the bible of business

Best business book ever

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If you are wondering what the hell your doing with your life and how everyone seems to have it together and your Google searches have lead you down rabbit wholes of complete bullshit, that you believe out of desperation.
This book sets it straight for you, it starts off with birds eye! One of the most biggest companies in the world. It puts everything in perspective for you.

Nothing is an overnight success babes!!!!

Amazingly brilliant.

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This book has opened up so many possibilities for me. It is a must to be read one in every business school. Look fwd to start implementing all the great strategies and tactics. Thank you for the authors for such a masterpiece

paradigm shifting book

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Many people set out in life to be on a steady ship and avoid downside. Others set out to make meaningful change, dominate and change the world. If the latter describes you then this book along with the 48 laws of power by Robert greene could be your old and New Testament.

A guide to domination in business and careers

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some good analysis about great company.
it is helpful and open your main for new ideas

good to know

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Clearly written with a healthy dose of Californian irreverence this book provides a compelling narrative to the critical decisions that have shaped the commercial world of today. As a lens through which to view and understand the processes that determine real commercial success in a world of accelerated fortunes it stands alone.

This book stands out from the crowd of modern business strategy works

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Really highly value this work as it's provided meaningful context as to why startups I was part of maxed out and why so many I meet get stuck.

Outstanding

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One of the best business books I’ve read in years. Absolutely loved it. If you’re a lifestyle entrepreneur or enjoy your life basking in mediocrity then do not waste your time with this book. But if you want to make a major impact in your life, in your company, in your career, read this book. If you’re a tech entrepreneur and want your company to win, and win consistently, then read this book 3X. And implement. Your whole team should read it. If you’re large corporate and don’t want to go extinct, read this book 3X and implement. Great stuff.

Wow

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The concept of category design broken into manageable projects. This book will give any intelligent listener enough to start on their own category pirate journey. Arr!

Brilliant business book for anyone in a senior role in any size organisation

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