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Overcoming Objections, Plus Technology Cross-Cultural Selling

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Overcoming Objections, Plus Technology Cross-Cultural Selling

By: Zig Ziglar
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About this listen

In this program on overcoming sales objections, developed by Zig Ziglar and Bryan Flanagan, you will learn how to increase your credibility while overcoming objections and selling more product.

Selling is a process and so is managing objections. You will learn a four-part formula for managing objections in an effective and credible manner. Learn from the pros, using examples and exercises.

The objectives of this audio include:
  • To understand the nature of objections
  • To incorporate an objection handling process into your sales methodology
  • To learn the art of listening for the real objection and testing the objections before trying to close
  • To understand the difference between empathy and sympathy in the closing process
  • To acknowledge that objections are a sales professional’s best friend

©2010 Zig Ziglar (P)2010 Zig Ziglar Marketing & Sales Sales & Selling
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