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It Takes a Tribe

Building the Tough Mudder Movement

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It Takes a Tribe

By: Will Dean
Narrated by: Eliot Hill
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About this listen

Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill.

Tough Mudder is not a race. It's a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.

This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO, Will Dean, explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

©2017 Will Dean (P)2017 Penguin Audio Business Development & Entrepreneurship Business Ethics Consumer Behavior & Market Research Entrepreneurship Marketing Marketing & Sales Personal Development Personal Success Sociology of Sports Sports Sports Psychology Workplace & Organisational Behavior Business Inspiring

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I want to start off by saying that I have never ran a tough mudder but plan on doing so. I also want to say as a business and ethos of will dean I am a big admirer.

However on reflection this book just left me feel lacking it seemed to be a book not of inspiration which it could of been but sets of stories outlining why Will Dean is great and other institutions are wrong which to me goes against the ethos is discussing.

What this book is not is an in depth story of the creation of tough mudder or an insight into will dean and the founders but some nice small stories. Felt that it did not have the authentic feel to it which I was expecting.

I use this type of book as a cleanser between large volumes or different genres and this was an easy book to listen to and Elliot Hall narration was excellent.

Again I think what Will has created and his ethos and charitable contribution is amazing but found the book under whelming.

A bit Meh.....

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The company is inspirational and very well run. The title is "building the tough mudder movement" and that is what I was expecting and the description indicates. You get a few of his high level thoughts on particular areas, but this is far more focussed around stories from events and also why he presents many thoughts on areas in which his company is great you don't get the insight into how this was done. I strongly suspect the motivation in writing this book was marketing - promoting stories from Tough Mudder and reasons why they are great, sadly as an entrepreneur with an interest in business books, there aren't many if any real insights and lessons to take away from this book.

If you love Tough Mudder and are part of the tribe you'll probably love this book and most of the reviewers have, if you're in business and looking for ideas and insights, then as business books and biographies go, you may be disappointed

Was of limited use in understanding the business

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