It Burns cover art

It Burns

The Scandal-Plagued Race to Breed the World’s Hottest Chilli, An Audible Original

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It Burns

By: Marc Fennell
Narrated by: Marc Fennell
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About this listen

Winner of the Silver Narrative/Documentary Podcast Trophy at the 2020 New York Festivals Radio Awards
Nominated for the 2019 Rose D’Or award for Audio Entertainment

Please note: contains mature themes and graphic imagery.

Written and hosted by Marc Fennell, It Burns is the story of a 10-year scandal-plagued international competition that will take listeners from the Australian Coast to South Carolina (via an Indian Research Facility).

It’s a war filled with larger than life characters. There will be sledging, accusations of cheating, theft and performance enhancing drugs. And allegations that Australia was cheated out of a Guinness World Record. In the process of charting the scandal-plagued race to breed the world’s hottest chilli, the audio documentary lifts the lid on the subculture of ‘Chilli-heads’, hardcore chilli fans spread across the globe who compete in chilli eating and breeding competitions.

The internet is filled with videos of grown men being reduced to tears by a square millimetre of chilli. The docu-series asks: what motivates someone to breed and eat a demonic nugget that is so hot it no longer has flavour? At what point does this stop being cuisine and start being an endurance sport?

This humorous series shows that all this has never really been about chilli. It’s been about how people use pain to shape themselves, define themselves and make themselves feel alive.

©2019 Audible Australia Pty Ltd. (P)2019 Audible Australia Pty Ltd
Cultural & Regional Witty

Critic reviews

"It’s so full of weird twists and turns that I binged the entire five episodes in one go during a road trip." (PedestrianTV)

"A mental image isn’t hard to conjure when your headphones swell with the frantic splutters and gags of chilli eaters in pain, or the guttural aftermath of Youtuber Ted Barrus’s infamous Carolina Reaper chilli “bong rip”. Heed Fennell’s warning in episode one: “You might want to think twice about eating while listening.” (Broadsheet)

All stars
Most relevant
Brilliantly wacky, weird and wonderful. Listeners digression is advised as it is very saucy, but utterly entertaining.

Absolutely brilliant

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brilliant narrator, interesting interviews and funny stories. A must listen if you like hot sauce

better than I thought it would be

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What a crazy world... Couldn't stop listening until the very end. Great storytelling of the hunt for the world's hottest chilli and the characters that surround it.

Unreal

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Well worth a listen. Made me think. Enjoyed whole series while painting my living room.

A fun listen, unexpected adult content.

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I truly enjoyed this. The eating of chillies will never be the same! Who knew!

Fascinating!

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Excellent blending of a good story, some facts and a truly creative narrative. I listened to it on a whim and was enthralled.

Unexpected at every turn. an excellent piece!

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This is less about chilies than people who are trying to numb one pain with another. Quite interesting.

The psychology of pain

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I really enjoyed this unexpected gem. A story very well told and produced. good listen

Marc Fennell is class !

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A fascinating adventure into one of the worlds most potent ingredients. Brilliantly presented and at times too hot to hear.

I dare you to listen

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Accompany the author on his quest through the weirdly ego-driven world of the chiliheads. As with all true stories some topics are touched and not resolved but such is life. In the end a touching insight into a strange world.

Very weird, but entertaining and interesting

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