Influence cover art

Influence

Mastering Life's Most Powerful Skill

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Influence

By: Kenneth G. Brown, The Great Courses
Narrated by: Kenneth G. Brown
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About this listen

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC Communication & Social Skills Personal Development Business Career Inspiring

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All stars
Most relevant  
Good examples and exercises through our, well presented and very informative. Highly recommending to everyone.

Great comprehensive book, well structured course

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In a world where key leaders highlight the dark triad of influence to wield power it is a good course to help you identify such unscrupulous machinations. More importantly though, the lecturer leads us through strategies to make ourselves better influencers to improve our goals and the lives of those around us.

Strategies for ethically improving your influence.

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Easy to listen to and interesting stories to highlight the point behind each lecture.

Great book

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This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.

Brillant course.

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The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.

Great Course, needs accompanying material.

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enable yourself to inspire others. ethos, logos, pathos. structure your influence methods for maximum impact.

A good listen,

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Extremely enjoyable , easy listening , I have saved my reference points to re listen and soak up my favourite must learn parts . I highly recommend . I’m a regular guy who is intrigued by influence so pleased with my purchase , thank you for covering this particular topic ❤️.

Covers all aspects of influence!

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Consecutively rational and intellectually manageable, a good selection of examples and angles on the subject are offered chapter by chapter.

A good all rounder

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