How to identify, launch, develop and scale an idea so that it has the most effective and meaningful social impact, and benefits as many people as possible.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

Your idea can come from anywhere: from reading an article, talking to colleagues, stumbling across a good idea which can be developed. It is often tempting to say “someone should do something about that.” But why shouldn’t that ‘someone’ be you? This book shows how anyone can take an idea and turn it into something that can have a meaningful and lasting impact on people's lives. This book shows how anyone can perform the miracle of creating something great out of nothing.

The simplest way to understand this book is as a manual on how you can change the world. From finding the money, to identifying the best people with whom to join forces, How to Change the World will help you to find the best route forward, target and dismantle any obstacles, and to leave a positive mark on sections of society or areas of the globe.