How Brands Grow cover art

How Brands Grow

What Marketers Don't Know

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How Brands Grow

By: Byron Sharp
Narrated by: Daniel May
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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Consumer Behavior & Market Research Marketing Marketing & Sales

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All stars
Most relevant  
Really interesting book, but not one to listen to on audible. constantly referencing the downloadable PDF for graphs and if you listen to books like I do, in the car, it just doesn't have he same impact.

Not a book for audible

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Who might you have cast as narrator instead of Daniel May?

Byron Sharp

Any additional comments?

The awful narration of this book makes it a challenging listening experience. To make sense of some of the content, it is important to get a copy of the downloadable pdf as many charts are referenced throughout.

Insightful content / robotic narration

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Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.

Good book very poor narration

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Still learning here, but it's good to have the data and facts in a world where bullshit rules.

the facts

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Superb Marketing Manual that crushes the old untested marketing claims of the past! must read

Absolutely amazing evidenced based marketing

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The findings presented in this book is critical for any marketer to be aware of in order to make better predictions about outcomes of marketing initiatives.

Essential read for marketers

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Brilliant content and thought provoking but requires a lot of referring to the downloadable PDF. Worth the read but may be better as a physical book to truly learn from.

Thought provoking. Audible may not be best medium

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The theories expressed are interesting even to a non-marketer, and are well explained.

In general it is extremely repetitive and makes the same points over and over just in different ways ... maybe an implementation of sharp's own marketing recommendations!

I'd probably just find a summary online and read that instead.

Interesting but repetitive

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this should be a must read for anyone working in the industry of building brands. The author uses data to dispell unhealthy myths and gives suggestions on what is actually needed to grow a brand.

very well considered book

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As someone who is cynical of the effectiveness of marketing, this book is brilliant for explaining/proving what does/does not work

Great scientific approach to Marketing

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