Go for No! cover art

Go for No!

Yes Is the Destination, No Is How You Get There

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Go for No!

By: Richard Fenton, Andrea Waltz
Narrated by: Richard Fenton
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About this listen

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton Marketing & Sales Sales & Selling Inspiring Business

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All stars
Most relevant  
I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

A Simple and Powerful Message

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Easy to listen to and well narrated. The story line is inspiring and makes you realise that going for no in Network Marketing is a great idea, after all, the numbers stack up. Without a no, there can't be a yes.

Really Enjoyed this book

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Not only did Go for No give me a radical new understanding, the storytelling aspect was highly enjoyable and made listening and learning effortless.
Here is what I learned:
How does failing feature on the road to success?
A. It's a constant feature on the route to success
B. Success and failure are at opposite ends of the road
C. Failing is not a feature of success

If you answered A then you already understand that 'failing' is a huge part of success. Think of a baby learning to walk; it's a given that the baby will fall down (fail), many many times before walking but it doesn't matter how many times a baby falls down (fails=no), the child will go on trying until success (walking=yes) is reached. (that's why we don't meet able-bodied adults who are still crawling).
We have to take the determination we had as babies into network marketing businesses. We have to go for no! We have to make as many calls as we need to in order to get the yesses that we need.
(Forget that pic of the crossroads, with success pointing one way and failure the other. That is erroneous.)
If you haven't yet listened to Go for No, you can get it for free with a 30 day trial on audible.co.uk

Breakthrough concept!

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I'm definitely going to go for 100 No's a month 😊👊🏅 A very inspiring idea.

inspiring!!

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the whole go for no concept isn't something I've read before but it's an absolute game changer

what an amazing book

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Hello, I found this audio program very helpful, it has got me over the fear of when someone say no to you in joining a business or what ever the goal is.

This guy is a very inspiring in his words, I hate when someone say no to me and I ask the why now, because it given me the power and confidence to so, I enjoyed listening, thanks, now I'm implementing what I have been taught and it works. So Go buy this book, if you get hung up with someone say no to you,listen to the audio book, this will definitely cure you.

Go for no, take the fear and challenge yourself with it I did

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Love this book, it feels like the missing glue that I had no idea that I needed, to gel all my years of learnings on sales and personal development, pretty much downloaded this book as it was relatively short and sounded intriguing....can honestly say one of the best books I've ever "read", ....I'm committing myself to action the lessons presented within this book......

This book spoke to me!!!

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Narrated in a little bit "robotic" way but overall interesting and "to think of.." story.

Good to think about the word "no"..

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What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.

Amazing

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Absolutely enlightening, this is now part of my everyday reading! Until it is burnt into my memory and behaviour forever!
Simple but incredibly effective and true.
No is now the number one thing I want to hear always, success becomes a side show and exponentially open doors if you focus on the NO!
Every human being should read this book!!!!!
Brilliant! 👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽

Amazing, enlightening! And outstanding!

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