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Giftology

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Giftology

By: John Ruhlin
Narrated by: Drew Birdseye
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About this listen

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Audio Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Business

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All stars
Most relevant  
when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better

must read for customer service

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I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

if you're in business this is a must read.

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This is a very actionable book for anyone in B2B sales and in influencer relations. Definitely trying this out with our next campaign!

Powerful insights into the art of gifting

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"You can gift people in this scenario, this scenario and that scenario."
"Quality gifts are best".

<Insert stories of transformation before-after> akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business".

"And by the way, I have a business that does gifting as a service!"

I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works".

For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.

Self-Serving Bore

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