Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
LIMITED TIME OFFER
£0.99/mo for the first 3 months
Offer ends April 30, 2025 at 23:59 GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £7.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
Narrated by:
Mark Thalhofer
Buy Now for £11.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
-
Narrated by:
-
Mark Thalhofer
About this listen
B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way.
Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.
You will learn:
- How to create successful sales and marketing alignment that powers growth and delivers results
- Specific strategy, channels, and tactics to build and optimize your demand generation program
- How to avoid common mistakes and pitfalls that can derail your program and demoralize your team
- What to look for when building your demand generation team
- Lessons and key considerations for working inbound and outbound together
- Metrics and benchmarks for analyzing your program’s effectiveness
- Key projects and deliverables to get your program up and running
- And much more
Listeners also enjoyed...
