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Gallo Be Thy Name

The Inside Story of How One Family Rose to Dominate the U.S. Wine Market

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Gallo Be Thy Name

By: Jerome Tuccille
Narrated by: Grainger Hines
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About this listen

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship. But beneath the E. & J. Gallo Winery's carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder.

©2009 Jerome Tuccille (P)2009 Zondervan Business Gastronomy Wine & Beverages Wine
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Pronunciation

It wouldn’t have hurt for the author to check the pronunciation of key industry words before recording. Every time he said “varietal” made me cringe. Pinot noir was a favourite.

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