Einstieg ins Customer Relationship Management
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Einstieg ins Customer Relationship Management
Narrated by:
Kristoffer Ditz
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Narrated by:
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Kristoffer Ditz
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By:
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Kristoffer Ditz
About this listen
Lernen Sie die Grundlagen aus dem CRM kennen.
Kundenmanagement ist heute in Unternehmen nicht mehr wegzudenken. War es früher noch der Verkäufer/Vertriebsleiter, der diese Aufgabe übernahm, sind es heute eigenständige Positionen. Vor gut 70 Jahren konzentrierten die Unternehmen sich primär auf das Produkt sind es heute die Bedürfnisse des Kunden, die in den Fokus gerückt sind.
Von daher ist ein professionelles Customer Relationship Management unerlässlich.
In diesem Kurs lernen Sie die Grundlagen des CRM.
INHALT:
- Was ist CRM,
- Kundenorientierung,
- Kundenzufriedenheit,
- Reklamationen,
- Qualitätsmanagement.
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