Brandsplaining cover art

Brandsplaining

Why Marketing Is (Still) Sexist and How to Fix It

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Brandsplaining

By: Jane Cunningham, Philippa Roberts
Narrated by: Sarah Paul
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Brought to you by Penguin.

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

________________­­­­­­­­­­­­­­­­­­­­­­­

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.

©2021 Jane Cunningham, Philippa Roberts (P)2021 Penguin Audio
Advertising Art Gender Studies Marketing
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The Choice Factory cover art
Good Is the New Cool cover art
Collapse Feminism cover art
No Bullsh*t Leadership cover art
Good Strategy/Bad Strategy cover art
You Coach You cover art
The 22 Immutable Laws of Marketing cover art
True Story cover art
Flawless cover art
Chief Culture Officer cover art
The Squiggly Career cover art
The Yes Woman cover art
From Individual to Empire cover art
A Quick Ting on the Black Girl Afro cover art
The Hype Handbook cover art
How Cool Brands Stay Hot cover art

Critic reviews

'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

What listeners say about Brandsplaining

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Interesting, well-read and informative

Reading this for my uni reading list, brilliantly read and taught me a lot about gendered advertising

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!