SAB Chronicles: Adjusting from B2C to B2B, Real Business Owner Talk

Making the shift from B2C to B2B isn’t just a change in audience - it’s a whole new game.

Sales cycles are longer, relationships matter more, and value isn’t just about price - it’s about solving deeper problems. What worked in B2C doesn’t always translate, and that adjustment can be humbling, frustrating, and incredibly rewarding.

What was the biggest surprise when you made the leap from B2C to B2B?

Did your marketing approach shift or did your entire mindset have to evolve?

What advice would you give to someone making that transition right now?

Drop your story in the comments. The lessons here are gold for other business owners navigating the shift.

And if you’ve been through it (or are in the middle of it), share this with someone walking the same path.

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