In this episode of BizBlend, host Sana sits down with Andy Ide, founder of HorseRecords.info, to explore how a simple request from his wife sparked a tech innovation in the equine industry. A software engineer with no background in horses, Andy shares how he built a scalable SaaS tool that helps horse owners manage records, reduce stress, and ensure ethical care. The conversation dives into sustainable business building, B2B partnerships, the limitations of the MVP model, and how to balance tech with emotion in a legacy-driven niche.

About the Guest: Andy Ide is a software engineer and founder of HorseRecords.info, a SaaS platform transforming how horse records are maintained globally. With customers across Australia, New Zealand, and the U.S., Andy’s mission is to reduce mental clutter for horse owners through reliable, customizable digital tools. He’s also passionate about sustainable entrepreneurship and ethical business practices.

Key Takeaways:

• MVPs aren’t one-size-fits-all—especially for practical industries like equine care.

• B2B partnerships (like with racing authorities and feed companies) can create long-term growth and stability.

• Emotional insight matters—HorseRecords reduces anxiety by making horse care records clear and accessible.

• Regular, recurring revenue (subscriptions) is essential for surviving uncertain cash flow periods.

• Success is a staircase, not an elevator—steady, sustained effort beats sporadic big wins.

Connect with Andy Ide: Try HorseRecords at https://www.horserecords.info. Free trial available. Sponsorship opportunities also open for horse events.

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