• Relationships Before Transactions | Starr Codd, Tina Torres - Wilson & Robert Wall

  • Jun 28 2024
  • Length: 50 mins
  • Podcast

Relationships Before Transactions | Starr Codd, Tina Torres - Wilson & Robert Wall

  • Summary

  • In this heart-centered, truth-telling episode of Uncensored Entrepreneurs, the hosts dive into a topic at the core of their values: building relationships before making sales. Christina, Starr, and Robert reflect on how intentional connection, service, and authenticity—not aggressive pitches—are the real keys to long-term growth in business. From Times Square wins to handwritten notes, DMs to decade-long referrals, they share how nurturing human connection has been the most consistent ROI of their entrepreneurial journeys.

    They also open up about balancing family and business, gatekeeping vs. generosity, being ghosted by high-ticket coaches, and letting go of people who don’t grow with you. This isn’t a surface-level chat—it’s a full masterclass in how to build a values-aligned business and a legacy you’re proud of. If you’re tired of the transaction-first mentality dominating online spaces, this episode will remind you that you can lead with care, serve generously, and still thrive.


    Key Takeaways:

    • Why “relationship before transaction” is a business principle that builds sustainable success

    • The power of presence, follow-up, and genuine care—especially in the DMs

    • How Christina’s billboard feature and Starr’s grassroots growth both came from serving first

    • Why generosity in your marketing creates momentum, trust, and organic referrals

    • How to honor people’s life timing while keeping the door open for future alignment

    • What it means to serve with “uncommon care”—and why most people won’t go the extra mile

    • Why it’s okay to part ways with clients who aren’t willing to grow, while still leaving the door open

    • The value of handwritten notes, small gestures, and remembering the details

    • How to build trust online when you don’t have face-to-face connection

    • Why self-care, boundaries, and authenticity are crucial for long-term leadership and impact


    Your Hosts:

    Starr Codd:

    Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com

    Tina Torres-Wilson:

    Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: ⁠pinkdoormarketingagency.com/ ⁠

    Robert Wall:

    Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

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